Unionen – Extraordinary powers, at work.

Unionen is Sweden’s largest private-sector union. They had been battling falling membership numbers for years and like most unions, they lacked a clear identity. To illustrate the difference being a member of Unionen does for your worklife, we created the concept Extraordinary powers - at work.

• Silver in 100-wattaren

• 200 000 new members had been recruited a few years after launch.