Guardian Clarity – A milestone of mankind 

How do you create a print ad showing a product that can’t be seen? That was the challenge we faced with Guardian’s new glass for museum displays. We decided to play with the amazing objects that are shown behind the glass. Because, surely, truly transparent glass is just as amazing as an old dragon head or samurai costume?

• Nominated in Guldägget

• Exceeded campaign targets in just a few weeks.