Atlas Copco – The Crushing Crescendo

Atlas Copco’s new Minetruck MT65 can carry 5 tonnes more than ever before. But when the capacity changes from 60 tonnes to 65 tonnes, 5 tonnes might not seem that much. We needed to show how much 5 tonnes really is in a way that would get the mining community talking.

  • Sales goal exceeded by 128%

  • 1 million + views on Facebook.

  • 2 nominations in 100-wattaren.

  • Covered on American national TV.

 
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Guardian Clarity