Atlas Copco – The Crushing Crescendo

Atlas Copco’s new Minetruck MT65 can carry 5 tonnes more than ever before. But when the capacity changes from 60 tonnes to 65 tonnes, 5 tonnes might not seem that much. We needed to show how much 5 tonnes really is in a way that would get the mining community talking.

• Sales goal exceeded by 128%

• 1 million + views on Facebook.

• 2 nominations in 100-wattaren.

• Covered on American national TV.