If you’ve ever been in the deep forests of Östergötland, you know that you never feel alone. The notion of someone, or something, watching you from behind a tree or stone is always there. But when you turn and look, they are gone. We decided to bring this feeling into the most crowded place we could imagine: the railway station off Stockholm. Digital out of home-screens equiped with camera and face detecting technology became the new home for stone trolls, fairies and other mythical creatures. They spend their days watching commuters – but when someone turned to look at them, they immediately hid themselves. Because Östergötland has to be experienced.
Case study explaining the idea