Ume.net – Living with Lag

In Umeå, Sweden, local internet provider ume.net offers one of the world fastest connections. To increase awareness, we devised and executed an experiment that highlighted one of internet’s biggest disturbances: lag.

• 6.2 million earned Youtube-views.

• 78 million earned impressions.

• 54% increase in sales.

Selected coverage: Mashable, Fast Company, Daily Mail, Engadget, CBS NEWS, AOL Entertainment, 9GAG, The Verge, Hypebeast, Gizmodo, Aftonbladet, C-net and much more.

• More than 30 awards in competitions such as Cannes Lions, Guldägget, D&AD, Clio, Eurobest, 100-wattaren, Webby Awards, ADC and One Show.